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Posts Tagged SEO

NJ Wedding DJ – a new tag or a new keyword?

Feb 5

Posted by Steve Cie in Uncategorized | No Comments

The 2010 Wedding Season Booking period is beginning to wind down. But the marketing momentum continues to gain speed as inter-net keyword marketeers descend upon the catering halls, florists, planners, wedding officiants and DJs.

As Google and Bing lead the search engine crowd, new innovative marketing ideas are spawned to sell advertising to businesses geared strictly to driving consumers to their web sites.

In the advent of SEO – Search Engine Optimization – services selling their methods to optimize your web site so that your site pops up on popular searches, the leading search engines have devised a method to control “who’s up first” on the search page. They now have the means to lock out certain popular search keywords, selling the privilege of utilizing them to gain search engine positioning.

What will they think of next? How much are you willing to pay for the ideal keyword that drives viewers to your site?

Hmmm…. A dentist might want—”painless dentistry”
A pizza joint—–”large cheese pie”
A dairy—–”got milk”

A new business is born. It sells keywords!

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SEO An Excersize or an Idealogy?

Oct 22

Posted by Steve Cie in Uncategorized | No Comments

Marketing 101 never really addressed this thing known as SEO, or Search Engine Optimization. The actual definition of SEO can be found in many places, along with a rather technical description of what it is and what it does.

In layman’s terms, SEO is the tune up of your web site to attract Seach Engine Spiders to crawl and index your web site to certain words and phrases which basically describe the services that you offer.

 

Undoubtedly you have viewed advertisements, or received telephone solicitations from companies that specialize in providing SEO services. These services usually open the conversation with promises to place your website on the first page of Google or Yahoo, or Bing.

How do they accomplish this daunting task?

There really isn’t any magic with this. SEO is an ongoing process of placing relevant keywords and phrases within your web site in a way that these Search Engine “bots” can easily see them.

Once you have accomplished this excersize, you are not finished with it.

SEO is an ongoing idealogy, or, philosophy, if you will, whereby one must continually “tweak” their site and constantly enhance the relevancy of their site to keep it in the top search engine rankings.

Here are a few tips to improve your web site through SEO.

Search engine optimization takes time, but sticking with it will help establish a strong visitor base for your site, or expand your online business through increased sales. 

Five Ways to Boost SEO
There are lots of ways to improve how high your site ranks on major search engines.

1) Add Unique Content to Your Site
Brainstorm keywords that your audience might use to find you. Anytime you add content to your site — blog posts, product descriptions, an “About Us” section, etc. — it should be rich with those keywords. Unique, quality content also gives other sites reasons to link to you, and building backlinks is part of the popularity factor search engines pay attention to.

2) Place Keywords in Key Places
Those same keywords should appear in your page titles, headings and subheadings (in terms of content and code). However, that doesn’t mean you should cram them anywhere you can. Use them where they’re relevant, and if they aren’t relevant in certain places, replace them with words that are.

3) Create a Sitemap
Sitemaps can improve SEO by displaying links to pages on your site that search engine bots might miss otherwise. Structure your site’s pages from broad to specific, and try to keep them no more than three clicks from the homepage. Google Webmaster Tools, explains how to create sitemaps and submit them to Google.

4) Add Links with Strong Anchor Text
When linking to relevant sites, tell your readers where you’re sending them. The anchor text (the wording displayed in a hyperlink) should closely match the URL you are pointing to. Strong anchor text:
“Check out Google Webmaster Tools.”

Weak anchor text:
“Check out Google Webmaster Tools, here.”

5) Submit Your Site to Search Engines

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Off Page SEO – An Integral Component For SEO

Mar 18

Posted by Steve Cie in Uncategorized | 3 Comments

Off Page SEO- includes all the things you do to promote your website outside the design of the website itself.
SOCIAL NETWORKING can play a big role in this.

FACEBOOK has been taking off like wildfire. It is a very user friendly site that has more flexibility than any other similar social network I know.

You can promote your business, indirectly, with comments, videos, photos, and links.
Promote upcoming events, and distribute notices to the network of friends and acquaintances you develop.

I give a THUMBS UP on this one, and suggest everyone sign up on FACEBOOK.COM and commence networking!

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SEO — Search Engine Optimization

Mar 17

Posted by Steve Cie in Uncategorized | 8 Comments

Some two months ago, at the monthly meeting of The New Jersey Disc Jockey Network, I presented a mini-seminar on Search Engine Optimization for your web site. The focus of this was to present ideas, and techniques, that you, yourself, could accomplish on your own web site, without having to spend a lot of hard earned cash by using a professional SEO consultant.

The response has been incredible, with many people communicating with me and requesting additional help in bringing up their SEO Marketability Grades.

I am very pleased to report that in each case, the individual was able to improve his or her web site grade.

Web Site SEO is something that requires on-going tweaking. The tips given at the seminar, and publicated on my earlier posting http://www.stevecie.com/forum/index.php?topic=108.0 are track proven and can greatly enhance your web site grade and popularity. But there are additional techniques and procedures that can also enhance your web site. These are not recommended for inexperienced web site developers, as they involve extensive HTML knowledge and utilization.

I have added SEO to my Web Development Company offerings, and at very affordable costs.
For more information, give me a call (732) 495-2773

In the meantime, here is a re-cap of SEO Techniques that you, yourself, can implement.

SEO Re Cap

On Page SEO
1. Meta Tags
a. Title
b. Heading
c. Keywords No More than 10 Keywords are strongly recommended
d. Description

2. Heading Summary
Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.

Off Page SEO

1. Domain Age and Time to expiration
Google and other search engines like to see domains that have been registered for extended periods of time as this shows a commitment to the domain name. It also is an indicator that this website is not a temporary spam site.

2. 301 Re-Direct
Search engines can view a site www.yoursite.com and yoursite.com as tow different sites. A 301 Re-Direct will combine the inbound links for these two sites, thus giving your site credit for the total number of inbound links, thereby raising your grade.

3. GOOGLE Page Rank
“Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.” – From Google

4. GOOGLE Indexed Pages
This number is the approximate number of pages on www.yoursite.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.

5. Traffic Rank
Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings.
If your website has an Alexa rank of 633,976 then it is in the top 2.06 % of all websites.

6. Inbound Links
One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.
7. Blogging
Blogging makes sense from a marketing perspective. You’ll be leveraging the shift from outbound to inbound marketing and interacting with your customers in new ways. A blog lets you meet your customers more directly than sending out brochures or an email campaign. It changes your website from a brochure that most people look at once to something that people interact with and come back to.
Technorati is a popular blog directory service. It measures the popularity of a given blog as compared to all other sites that have been submitted to its system.

8. Social Mediasphere
Making sure that your company has an extensive web presence outside of your own website is important. It increases the chances that your prospects will find your company when they are online since there are more web pages that contain information about your company.

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